Our AdTech experience covers e-commerce, technology, advertising and marketing, content licensing and white label contracts. We also advise on eBooks platforms, publishers on digital inventories advice for publishers, media buying and planning arrangements and product launches.
Immersed in the industry, we also advise on a range of corporate finance transactions in the advertising and marketing technology, digital media, IT services and security software, and marketing sectors (marketing including content, digital, search, social, data, analytics and mobile).
Advised an international retailer on the replacement of its high-value, group-wide media buying arrangement involving exit from the incumbent agency and putting in place a new contract with an agency. We were involved from the start of the project and drafted all of the relevant documentation as well as leading the negotiations for our client with its commercial team.
Advised on the AIM IPO of a digital marketing business, who provides artificial intelligence solutions for programmatic advertising in relation to online display, mobile, video and social advertising campaigns.
Advised the large travel guide book publisher on an online travel portal.
Advised Dubai Properties Group on a number of mandates, most recently on the project documentation and issues concerning three major developments in Dubai: the Maram Residence, the Dubai Wharf and the Manazel Al Khor Projects.
Advised an organisation that license organisations to play, perform or make available copyright music on a major digitisation transformation project.