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How to Navigate a Successful Branded Residence Project

The increasingly popular 'branded residence' real estate development is a model where private residences are created alongside a luxury hotel.

With its glamorous name, coveted address and access to an adjoining luxury hotel, a well-designed branded residence project initially appears to offer an 'everyone wins' proposal to the respective stakeholders. However, their respective interests and objectives can significantly change and even conflict over the life of the residence project.

This actionable Guide ensures that developers and operators are conscious of the various commercial, legal, operational and financial issues that can arise during the course of a branded residence project.

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The practical advice and guidance is focused on the following key topics and themes:

  • Demystifying the relatively new concept of a branded residence project
  • Defining exactly what branded residences offer to buyers, developers and operators
  • Outlining the key considerations for securing a successful development - the branded residence project concept and local legal framework
  • Illustrating the contractual relations and contract documentation frequently seen in hotel branded residence projects
  • Minimising post-sale legal and commercial issues for the respective stakeholders
  • This Guide also includes a useful “Glossary of Hotel Branded Residence Contracts” for owners and developers

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